Feature Projects.
A handful of projects with some notes on artistic and strategic outcomes.
Additional photography and film are available, depending on what piques your interest.
If you are interested in a specific project or have a query, please ask and I shall share more.
GORILLAZ | HOUSE OF KONG [2025]
Immersive/Experiential Exhibition | London
Creative Leadership, Creative Production and Delivery, Technical Production and Fabrication, Operations and Logistics, Budget and Financial Management, Visitor Experience, Collaboration, Risk and Compliance
House of Kong, Gorillaz
An immersive journey through 25 years of the band’s groundbreaking musical and visual legacy, alongside the Executive Producer, I led production of the creative experience and artistic delivery of the concept through delivery, working with and sourcing an incredible team of makers, designers, and craftspeople for one of the most ambitious exhibitions ever staged for a global music icon, Gorillaz.
Working closely with the Swear team, alongside fabricators and technical production partners, I ensured all visual and spatial elements aligned with the creative vision while managing complex budgets, schedules and resources. I established and operated a dedicated props warehouse, overseeing materials sourcing, hiring and managing dressers, buyers and scenic artists, and maintaining strong relationships with suppliers and contractors.
Providing hands-on oversight across production, set build and scenic installation, I ensured each element met the highest creative and technical standards.
This role required a constant balance of creative execution and logistical leadership, ensuring House of Kong delivered a rich, immersive narrative that celebrated the world of Gorillaz with authenticity, innovation, and impact.
Collaboration with the best of the best.
Please note that interior images are unavailable due to privacy restrictions.
The show is currently touring in Los Angeles.
TIME by RONE | FLINDERS ST STATION
Immersive/Experiential Exhibition | Melbourne
Artist consultation, financials, grant writing, creative production, operations, marketing, partnerships, visitor experience, exhibition management + more.
The Typing Pool, RONE
Set within the long-abandoned third floor of Flinders Street Station, TIME was an immersive art exhibition by artist Rone. The project was independently produced and managed by The Social Crew, with myself as Executive Creative Producer, leading a core creative team of 10 that expanded to more than 400 people across creative and technical production, operations, marketing and visitor experience choreography. The exhibition comprised eleven immersive installations, each room adorned with Rone’s signature murals, transporting audiences into a fictional post-WWII Melbourne.
Developed and delivered during the height of the COVID period, on behalf of the artist, preparing and writing all funding applications, with the project awarded $1.86M in National RISE funding - the highest grant awarded to an independent artist-led project in Australia at the time, and one of the top three nationally for the funding round. TIME was the first major exhibition to occupy Flinders Street Station in over 40 years, requiring extensive heritage approvals and complex logistics, including installation access via active train platforms and restricted vertical access.
The six-month exhibition sold out every session completely, welcoming more than 140,000 visitors from over 37 countries, and generating an estimated $40 million in economic impact. The project delivered an extensive marketing and publicity campaign, achieving over 497 million impressions across online, print, broadcast and outdoor media, alongside significant growth in the artist’s audience and international profile.
Our extensive marketing and publicity campaign achieved a combined total number of 497,573,891 impressions across online, print, broadcast media and outdoor advertising, with the artist receiving a 27,000 increase in social media followers and an 18,000 increase in newsletter subscribers. Artist visitation increased by 600%. The online audience increased EDM 60,000 / Socials by approx. 20,000. International exposure across 37 countries, economic impact of$40 million. Not accessed for over 30 years, the venue is now participating in studies to continue to house art exhibitions.
The project employed up to 170 specialist creatives and engaged approximately 130 suppliers, involving more than 400 people overall. Not accessed for more than three decades, the venue is now undergoing further studies to support its ongoing use for future art exhibitions.
Case study available.
Funding awarded through Australian Govt. RISE Fund $1.86M
SUNNYSIDE | CHASING SUNBEAMS
Immersive/Experiential Exhibition | Ballarat, Australia
Concept, Production and Delivery, Collaboration, Fabrication, Technical Production, Operations and Logistics, Financial Management, Visitor Experience,
Chasing Sunbeams by Morag Myerscough
Sunnyside was a bold, large-scale public art project that transformed heritage architecture into an immersive, community-informed creative experience. Conceived as a destination artwork rather than a traditional exhibition, the project invited audiences to step inside colour, sound and movement, reimagining how contemporary art can live in public space within a regional city.
I led Sunnyside from concept to delivery, overseeing creative development, artist collaboration, production, fabrication, programming and public presentation within a complex regional context. Commissioning artist Morag Myerscough (UK) to work with community to inform her concept, I engaged local designers, fabricators, sound artists and technical teams, assembling a multidisciplinary group capable of delivering an ambitious, site-specific installation at scale. My role required a constant balance between creative vision and logistical leadership, managing budgets, schedules, approvals and risk while maintaining the warmth, joy and playfulness central to the work.
The installation was intentionally designed and fabricated using sustainable and affordable materials, with a clear strategy for disassembly, reuse and recycling guiding both material selection and construction methods. This approach ensured strong environmental outcomes alongside artistic and cultural impact, while supporting adaptability beyond the event.
Community collaboration sat at the heart of the project. Local voices, stories and creative input informed both the visual language of the installation and the accompanying soundscape, ensuring the work was deeply connected to place while retaining strong artistic authorship. Participation was positioned as a creative contribution rather than a consultation exercise, fostering genuine local ownership.
Sunnyside demonstrated how thoughtful collaboration, sustainable production and hands-on leadership can deliver meaningful cultural impact and activate space with confidence and ambition.
Contribution funding awarded through Visit Victoria Regional Events Fund + City of Ballarat Event Partnership Program
WITHOUT DARKNESS THERE IS NO LIGHT
THE NEWSAGENCY + MIXED BUSINESS STORE
Public Art Experiences | Melbourne
Concept creation, production, grant writing, operations, marketing, stakeholders. artist consultation, financials, grant writing, creative production, operations, marketing, partnerships, visitor experience, exhibition management + more.
Mixed Business Store fit out.
The world's most accessible genre of contemporary art, street art, encapsulates its own unique expression of art throughout cities. Mural works are intended for an audience to stumble across when moving through spaces, more often than not, cities.
To ensure there was access to free experiences, and an introduction to the urban art scene, we extended three public art experiences, as mural works are intended for audiences to stumble across when moving through spaces. A tableau of Without Darkness There is No Light and The Newsagency provided an introduction to what one might expect at Rone's latest exhibition, TIME. Positioned in iconic locations, between the Arts Centre and Flinder Street Station, they offered a walkable, free, experience.
Before it became, The Mixed Business Store, we had a little termite issue. We revived the space, creating a bespoke shop build and curated art store celebrating the breadth of creative talent in Melbourne’s artistic community by bringing together Melbourne’s underground creative network in a specially curated space. Focusing on contemporary art, product and makers, represented within the store were more than 40 local artists. Newly designed Melbourne merchandise, plus a selection of products by Callum Preston, Carla McRae, David Booth (Ghost Patrol), Lucy Lucy, Mysterious Al, Stephen Baker and local makers Kate Bowman, Nate Gamble and more.
This was the first ever opportunity for contemporary artists in the CBD to sell works in a collective approach.
Featuring a range of objects, keepsakes and gadgets in a specially curated offering, the space celebrated collective relationships and strengthened visitors' knowledge of Melbourne’s artistic community in one location.
Over its 3 month installation, Without Darkness There is No Light, saw 1,371,135 impressions of foot-traffic alone, not including vehicle and tram traffic. The Newsagency and Store saw approximately 600 people per day, with a daily average foot traffic of 1070. The total estimated exposure of the Public Art Experiences is 2,924,215 over the 6 month period.
Case Study Available.
Contribution funding awarded through the City of Melbourne Partnership Program $100k.
ART AFTER DARK | Major Art Weekend | Melbourne
Creative Production, Marketing, Brand Creation
One Big Culture Hit Melbourne nights come alive with a one time only late-night event - Art After Dark.
Inspired by Europe’s Night of Museums, Melbourne’s inaugural Art After Dark invited the adventurous to open doors and discover the dynamic depths of a city with culture in its veins.
In an exciting two-night program, attendees are granted rare and intimate access to evening art events as doors open after dark at ACMI, Art Centre Melbourne, Fed Square, Melbourne Museum, NGV Australia, NGV International, and State Library of Victoria. Guests explore our most iconic venues in a whole new light and experience our city at its creative and vibrant best.
Featuring Ron Mueck’s awe-inspiring work ‘Mass’, a poignant monument for our times, comprising 100 large-scale resin sculptures of the human skull. We delivered this with gusto coming straight out of the blocks after lock down. Somehow pulling it together in just 7 weeks of pre-production - oooft.
More than 125,000 people visited the city’s cultural institutions across the weekend of 13 and 14 May 2022. The event generated an estimated entertainment expenditure of $6.8 million plus a further $631,835+ from accommodation - a total economic impact of $7.4 million. This major project was delivered in under 12 weeks.
Case Study Available.
Commissioned by State Govt + Visit Victoria in collaboration with the city's creative institutions.
MONA FOMA | FANTASTIC FUTURES | Creative Arts Festival | Launceston
Creative production of the visual arts program, visitor experience
Punk Bunker for Brian Ritchie (Violent Femmes).
Presented by Tassie’s Museum of New and Old Art (MONA), Mona Foma is a unique summer festival spread across two weekends in Launceston and Hobart, showcasing a diverse range of art, music, and everything in between.
Commissed to both design the visitor experience, and produce a line-up of artists, including audiovisual, sound and laser artist Robin Fox (AUS), Kenneth Tam (USA) and Jonathas de Andrade (BRA), presenting works that explored ideas of community and coming together, the guiding theme for the year.
The visitor experience was designed as a series of light-touch but deliberate interventions, guiding movement and drawing audiences through the space. Using sustainable materials and integrated wayfinding, tongue-in-cheek moments were threaded between major artworks to transform the precinct and connect back to the overarching concept, Fantastic Futures. Subtle enough to invite curiosity (and the occasional double take), the aesthetic repeated across hallways, nooks and in-between spaces of the former TAFE building.
I also created a purpose-built “punk bunker” — punk, in a bunker — developed alongside Music Director and Violent Femmes founder Brian Ritchie, who summed it up perfectly: “It’s perfect, you nailed the brief.” Fifteen-year-old me would have quietly lost her mind.
This was the first creative activation of the heritage space for MONA’s summer festival, delivering the highest audience numbers since the festival launched in 2013. The building-wide takeover put fresh eyes on the site, now on its way to becoming a gin distillery.
Commissioned by Museum of Old and New Art (MONA)
EMPIRE by RONE
Exhibition Experience | Burnham Beeches, Dandenong Ranges
Ideation, creative execution, creative production, operations, location negotiation, marketing, artist consultation, financials, grant writing, stakeholder management, visitor experience direction, exhibition management + more.
The Study, a flooded room
I was commissioned to collaborate with Rone just 16 weeks from show opening. Overseeing a creative team of 12 we transformed Burnham Beeches, a 1930s abandoned mansion in the Dandenong Ranges, into a world-class street art experience. Part exhibition, part installation, part VR and AR experience, EMPIRE combined art, vision, sound, light, botanical design and scent to take audiences on a hauntingly immersive multi-sensory journey into a re-imagined past of a faded icon.
Achievements - Our inaugural production for Rone sold out in 10 days, attended by 26,000 over 6 weeks. Increase of show visitation by 400%. Rone’s first major production saw visitors come from interstate and editorial pieces featured in the likes of Design Boom and HypeBeast - two of the largest global arts publications. His online presence increased and the gallery of limited edition works sold out within the first month of opening.
The regional visitation saw an increase in overnight stays to the region and a further economic impact of up to $1M. Subsequently, the visibility led to the property being purchased, with plans to become a 6-star hotel.
Case Study Available.
Funding awarded by Visit Victoria $170k
UNDER THE SURFACE | Public Art Project | Gunaikurnai Country
Concept Creation, Creative Direction, Placemaking, Marketing, Production
Artist consultation, financials, grant writing, creative production, operations, marketing, partnerships, visitor experience development, wayfinding.
A curated public art project, created for the community, comprising local and internationally renowned artists' works, located along the existing East Gippsland Rail Trail and extending through a selection of villages, hamlets and townships of GunaiKurnai Country. I created this project for the community. Artists included Alice Pepper, David “Meggs” Hooke, Ling, Minna Leunig and Patricia Pittman. First Nations artists involved in the project, have increased work opportunities due to the scale achieved and awareness of their work.
Achievements - Artists Alice and Patricia had not previously painted works of this scale in a public space. Since being provided the opportunity, both artists have continued to work on larger scale, public works which has subsequently encouraged other local artists and expanded opportunities within the community. Equally, visiting artists had never taken part in a welcoming program led by the local indigeneous community. This allowed all artists to parttake in a community workshop which focussed on understanding where they stand, allowing their work to be influenced by the historic story lines and natural surroundings, with a deeper awareness of the Gunai-kurnai community, and tjeor abundant connection with the animals and plants. Case study avaialble.
In 2022 a total of 63,658 visited the East Gippsland Rail Trail, showing an increase of 9,800 visitors to the trail since 2021. We are looking to extend this project across the region.
Case Study Available.
Funding awarded by DJPR (Living Regions Living Suburbs), East Gippsland Shire Council and AusTrade. $186k
GREAT OCEAN ROAD 100 YEAR CELEBRATION
Progressive Cinema + Film | Various locations Great Ocean Road
Concept, Creative Direction, Interior Design, Set Build, Production, Documentary Direction.
Drawing on human curiosity, we created a progressive cinema trail along The Great Ocean Road by converting five 20-foot shipping containers into pop-up cinema experiences. Designed to connect audiences to the history of the road, the series encouraged visitors to journey the length of the road, peer behind the curtains of each immersive cinema and enjoy an intimate viewing of the successive mini-series. The documentary was also screened on SBS.
This was a super fun fit out and opportunity to showcase Belinda’s stylist skills across the interiors of 5 containers. Individually sourcing all of the materials, in and out of lockdowns, with family sent to Op shops far and wide to obtain just the right piece. All containers were insulated to avoid excessive heat, and expertly fitted by our pals Supa Dupa Industries. What fun it was making everything from sewing the curtains, to painting bespoke details.
Achievements - Saw over 14,000 visitors and has a large amount of local community attended, generating a feeling of community pride. These little containers went on to form a pop up space in Abbotsford Yard and are utilised for the weekly market stall holders.
Case Study Available.
Commissioned by Great Ocean Road Tourism + Visit Victoria
KAFF-EINE / GHOSTPATROL
Public Art + Education Program
Creative Direction, Curation, Production, Podcast, Education Partnership
This project concept was born during the dark days of lockdown one, 2020 - a time which gave us time to regroup and think of some new concepts which I could contribute to the community.
The project aims to not only revive spaces and contribute to place-making, but provide the youth in the townships with an opportunity to learn more about the creative process in idea shaping, and share the mural design process. In Toora, primary students participated in a large-scale illustrative mural painting alongside the artist.
Achievements - It was the first major mural project with an education program for primary/secondary schools in South Gippsland. Korumburra/Toora now welcomes more large-scale public works and the project has been incorporated into the future curriculum. Assisting Kaff-eine was local artist Melanie Caple, on her first major mural. Melanie has since gone on to paint large scale, curate and present her work across Gippsland and Melbourne providing artist management under “Arts Eleven”.
Creative behind the project is featured in a podcast episode which visitors can activate by a QR code when visiting.